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Nov 6, 2023

Before most of the world has even packed away its holiday decorations, Trader Joe’s is busy developing new products for the following year’s holiday season. How do we decide which products you’ll see in stores during the holidays? Our Tasting Panel is at the heart of it, and in this episode of Inside Trader Joe’s, we’re taking you inside the Holiday Tasting Panel, a days-long event where our product developers put forth their best ideas for future holiday fare, and The Panel tastes and questions and ponders… and ultimately comes to consensus on which products will fill our shelves in the holiday season ahead. As an added bonus, we revisit the origins of one of our most beloved holiday sweet treats – Jingle Jangle – and chat with suppliers making a couple of this year’s new creations.

Transcript (PDF)