Mar 13, 2023

The vernal equinox is near, days are getting longer, and we have high hopes for higher temperatures day by day. All these things point to spring’s arrival as surely as this latest shopping list episode of Inside Trader Joe’s. There are so many fun new products to try – from Bananas! Bananas! Chocolate (that’s...

Feb 27, 2023

On this episode of Inside Trader Joe’s, we take you to a super-secret, underground, high school club – the Trader Joe’s Club! What, your high school didn’t have one? Neither did ours… but we found out about some high schools that do, and, well, how could we resist? We really couldn’t, so we sat down...

Jan 23, 2023

We’ve tallied the votes (all 18,000+ of them!), and the winners of the 14th Annual Trader Joe’s Customer Choice Awards have been decided. When it comes to sweets and desserts, what takes the cake? What’s the favorite for folks feeling snacky? And what do you love most overall when you walk our aisles? On this...

Jan 2, 2023

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly...