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Jan 23, 2023

We’ve tallied the votes (all 18,000+ of them!), and the winners of the 14th Annual Trader Joe’s Customer Choice Awards have been decided. When it comes to sweets and desserts, what takes the cake? What’s the favorite for folks feeling snacky? And what do you love most overall when you walk our aisles? On this...


Jan 2, 2023

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly...


Dec 26, 2022

Phew! What a year! The end of one year, the start of another… there’s a reason folks get reflective at this time of year. Trader Joe’s is no different, as it turns out. In this episode of Inside Trader Joe’s, we’re looking back at the year that was, and forward, to the year ahead. Stores have opened, Crew...


Nov 28, 2022

Chestnuts (roasting on an open fire)? Check. Peppermint Hold the Cones? Check. Cedar Balsam Candles? Check. And check. This is a big, bold holiday season shopping list episode of Inside Trader Joe’s, filled with the fun and festive fare you count on us to deliver. Join us as we peruse the aisles and take a foray...


Nov 7, 2022

Wine makes people nervous. We get it. But it doesn’t have to be that way. Like the rest of your TJ’s shopping experience, we think buying wine should be a fun and feel like an adventure. So, when you go to your neighborhood Trader Joe’s looking for a bottle of wine, and you don’t know exactly what you’re...